Geek time - The 10 Commandments of Web Design.

Courtesy of www.omdesign.co.uk Web Development London.

The Internet is constantly changing. BusinessWeek.com spoke to a bevy of experts and distilled the must-follow rules top online designers live by in 2008

Since the Internet emerged as a major force, altering everything from the way people work to the way they date, it has been a roller-coaster ride that made the world giddy. Microsoft , Netscape, et al. fought the browser wars, Web standards were championed, and the Web became community-minded and social, ushering in the reign of Facebook, Flickr, and You Tube. From boom to bust and back again, with staggering amounts of money changing hands at every point, the online industry rides on with no end in sight.

The Net has also attracted prophets, gurus, theorists, and evangelists of every stripe. Many of their promised game-changing technologies—Jini, DHTML, and countless others—never panned out, while seemingly simple innovations—metadata, XML, and CSS—have led to major breakthroughs. Meanwhile, Web design vogues from the effervescent jumble of HotWired to the stark utility of Google have continued to evolve and become more contradictory—and entrenched.

To try and make sense of it all, BusinessWeek.com canvassed a broad range of Internet luminaries to discover the design rules they live by right now. Contributors ranged from the guru of Web usability, Don Norman, co-founder of the Nielsen Norman Group, to the design director of NYTimes.com, Khoi Vinh, and John Maeda, president-elect of the Rhode Island School of Design. These 10 commandments of Web design for 2008 are the combined results of our survey. For the full list of contributors, see the end of the story.